Sellerboard vs Shopkeeper: Two Amazon Profit Dashboards Compared
Both tools track Amazon profit, but they charge differently and go different depths on fees, PPC and accounting. Here's how Sellerboard and Shopkeeper compare.
Sellerboard vs Shopkeeper is a tight battle, as both tools focus on the same end — calculating how much money a seller made. They differ in how they charge, how comprehensive they are besides gross profit and who they cater to.
Since the purpose is the same, the choice is guided by how fees are divided, whether they offer ad tools, how costs scale with more orders and whether they require accounting help. This article compares both in these areas.
What Is Sellerboard?
Sellerboard is a tool that tracks net-profit-by-product, order and marketplace, after Amazon fees, ad, refunds and costs. It includes inventory planning, PPC optimization, listing change alerts and automated review requests. Fees are segmented with more features unlocked at higher order volume: Standard $19/month, Professional $29, Business $39 and Enterprise $79, with 20% discount on an annual billing and a 1-month free trial.
Sellers like the depth at an affordable entry price. Alongside profit, a cash flow planner helps understand Amazon disbursements, and an alert system monitors listing changes. The interface has a steep learning curve and some features are only available at higher tiers.
What Is Shopkeeper?
Shopkeeper is a dedicated profit-tracker that compiles dozens of fee types into a single statement for every order, per product. It offers inventory forecasting, reimbursement tracking, alerting via email, slack or mobile apps and exports to QuickBooks and Sage. Fees are structured around order volume (Starter $20, Intermediate $45, Master $90, Super Seller $250) and every plan includes all core features.
Its appeal is simplicity. The dashboard updates hourly, and displays sales, profit, margin and inventory forecasts in a single glance, but does not include PPC optimization or any product or keyword research, and is purely a financial tool.
Sellerboard vs Shopkeeper: Features Comparison
| Sellerboard | Shopkeeper | |
|---|---|---|
| Net profit per SKU | Yes | Yes |
| Fee tracking depth | Detailed | Very detailed (multiple fee types) |
| PPC optimization | Yes | Not offered (ad spend shown as profit) |
| Inventory forecasting | Yes | Yes |
| Reimbursement tracking | Not a core feature | Yes |
| Alerts | Listing and stock alerts | Email, Slack, mobile app |
| Accounting export | Limited | QuickBooks and Sage |
| Pricing model | Tiered (features) and (orders): $19 to $79/month | Volume-based: $20 to $250/month, all features included |
| Free trial | 1 month, no card | Free trial available |
1. Broader Scope
Sellerboard offers features beyond gross profit: PPC optimization, a cash flow planner and review request automation. If you want multiple functions with a single subscription, Sellerboard covers more than Shopkeeper.
2. Entry Price
At $19/month the Standard plan undercuts Shopkeeper's $20 starter, and a 20% discount on an annual billing, it widens the price gap for sellers that commit to a longer contract.
3. Trial Period
A full month of free access without a card makes it possible to experience the tool across a billing cycle, including settlement and month-end numbers.
1. Fee Depth and Clarity
Shopkeeper itemizes Amazon charges in dozens of line items for every order. Sellers that want to see where their every rupee or dollar goes often find the statement easier to understand.
2. No Hidden Tiers
The order volume defines the plan, but the features remain the same, and there is no need to upgrade just to use a particular function.
3. Accounting and Reimbursements
Reimbursement tracking, mobile alerts and exports to QuickBooks and Sage are beneficial for sellers that prefer organized books for an accountant. But the higher order volumes entail a steeper price.
Pricing Comparison
- Sellerboard: $19, $29, $39 and $79/month
- Shopkeeper: $20, $45, $90 and $250/month
In a Shopkeeper vs Sellerboard pricing check, the entry points are close ($20 against $19), but the models are different. Shopkeeper's price rises with every order, hitting $250 and Enterprise $250+/month, but varies between plans, based on order volume. Low-volume sellers will pay a comparable price. Higher-volume sellers should do a cost comparison before committing.
How Each Displays Data
Both tools connect to an Amazon account to pull in sales, fee and ad data and both require knowledge of product costs to show real profit. The difference lies in presentation. Sellerboard includes a dashboard with tiles and trends across profit, PPC and inventory, while Shopkeeper's view is statement-like, with each order showing its fee lines. If you think about trends, Sellerboard is intuitive. If you think in statements and reconciliation, Shopkeeper is better.
Which Is Easier to Use?
Shopkeeper is mostly seen as the simpler of the two, as it offers fewer features. Sellerboard's broader scope entails more menus and settings to get around. Neither is too hard, but a seller looking to open a single page and see profit will find Shopkeeper quicker, while one looking to see PPC tools alongside their profit statements will accept Sellerboard's extra effort.
Which Seller Should Pick Which?
- You want to track profit and want PPC and review tools at a low price.
- You want to see a cash flow planner alongside profit figures.
- You are comfortable with a steeper learning curve and want to avoid recurring payments.
- You want a full month of free access, and not a card is needed.
- You want a simple, clean dashboard for tracking fees and not extra modules.
- Reimbursement tracking and exports to QuickBooks or Sage are important for you.
- You want mobile alerts for sales and profit changes.
- You want every feature across all plans.
Frequently Asked Questions
At the entry level the two are almost identical, $19 and Enterprise $20 a month. Sellerboard has an advantage of a 20% discount on an annual billing, while Shopkeeper's cost is based on how many orders you can expect to ship per month.
No. It displays ad spend as part of your profit calculation, but does not offer optimization. This is available with Sellerboard.
You can, but most sellers go with a single tool, as they both do the same core job of profit tracking.
Sellerboard vs Shopkeeper: Which Should I Pick?
Choose Sellerboard if you want profit tracking plus access to PPC and review tools at a low price. Choose Shopkeeper if you want a simple, focused dashboard with reimbursement tracking and accounting exports. Sellers that run a Shopkeeper vs Sellerboard trial side by side usually narrow the choice to a question: do I need PPC tools in the same product? If you are unsure, try both. Each tool offers a free trial, and you can connect your account to each and compare the fee details, dashboard and numbers side by side to pay for either. The profit figures should be similar, and the interface you prefer is often the deciding factor.
EcomDune
Both tools stop at profit. EcomDune goes further: it displays daily keyword rank by pincode, an on-demand index checker and PPC search-term analytics, alongside your per-SKU net profit after fees, refunds, PPC and GST. It allows Claude, ChatGPT or Gemini to read your data without being able to change anything. Plans start at $19/month with a 14-day free trial, no card required.
Try EcomDune free for 14 days