Sellerboard vs Helium 10: Which Is Better for Amazon Sellers in 2026?
Sellerboard is a focused profit dashboard, while Helium 10 is a 30-plus tool research and PPC suite. Here's how the two compare on price, features and fit.
Sellerboard vs Helium 10 is a contest between tools that have little in common. Sellerboard is a profit analytics tool focused on showing sellers the return from each product, while Helium 10 offers a suite of 30-plus tools for product, keyword and listing research. Which one wins depends on whether you're asking a seller about their monthly sales this month or what that sale is really making.
Many sellers find themselves comparing these two tools, because both appear in every guide to the best Amazon tools, and both promise to help you grow. In practice they occupy opposite ends of the seller journey, and this guide covers what each tool does, what has changed with them in 2026, how their pricing compares and what kind of seller should pick which.
What Is Sellerboard?
Sellerboard is a profit analytics tool for Amazon sellers. Its real-time dashboard shows net profits by product after Amazon fees, PPC spend, refunds and your product costs. It also includes inventory and cash flow planning, PPC optimization, listing change alerts and review request automation. Plans range from Standard at $19/month (up to 3,000 orders) to Enterprise at $79/month, with a one-month free trial and no card required.
What makes it stand out is its focus. You open one dashboard and see sales, units, fees, ad spend and net profits by product, by day or by marketplace, without having to stitch together reports in Seller Central. The trade-off is its scope; it does not offer product research, keyword research or listing creation.
What Is Helium 10?
Helium 10 is an all-in-one Amazon toolkit. Its best-known tools are Black Box, Cerebro and Magnet for research, Keyword Tracker for rank, a listing builder, the Adtomic PPC suite and a Profits tool. A seller can find a product, mine keywords, write the listing, track rank and run ads without leaving the platform.
The cost of that breadth is the price and complexity. With more than 30 tools, most sellers regularly use a handful of the features they are paying for, and the learning curve is steeper than a single-purpose dashboard.
What Changed With Helium 10 in 2026?
- The entry-level Starter plan was discontinued, so paid access now starts at Platinum: $129/month, or $99/month billed annually.
- Diamond, the tier most sellers need for full PPC and keyword depth, runs $359/month, or $279/month billed annually.
- Enterprise pricing starts around $1,499/month for agencies and larger sellers.
- The free plan is limited to a couple of keyword searches a day, which is not enough to run a business on.
For a seller who wants only profit data, this makes the entry price hard to justify, and it is one reason many sellers have started looking at leaner tools.
Sellerboard vs Helium 10: Feature Comparison
| Sellerboard | Helium 10 | |
|---|---|---|
| Core focus | Profit analytics | All-in-one research and optimization suite |
| Per-SKU net profit | Yes, core feature | Yes, via Profits tool, less granular |
| Product and keyword research | Not offered | Strong (Black Box, Cerebro, Magnet) |
| Keyword rank tracking | Not a core feature | Yes, Keyword Tracker |
| PPC tools | PPC dashboard and optimization | Adtomic suite |
| Inventory and cash flow planning | Yes | Yes, inventory tools |
| Entry pricing | $19/month | $129/month (Platinum) |
| Free trial | 1 month, no card | Restricted free plan, card needed for paid tiers |
| Learning curve | Low, one focused dashboard | Steeper, 30-plus tools |
1. Price
Detailed profit tracking starts at $19/month, against $129/month to get into Helium 10. Annual billing lowers the Sellerboard rate further, so the gap is wide for a seller who only needs profit numbers.
2. Focus
Everything is in one dashboard, so there is less to learn and less to pay. You see what each product earns, what ads cost and where cash is going, without opening a dozen tools.
3. A Longer, Lower-Risk Trial
Sellerboard offers a full month free with no card required. Helium 10 offers a restricted free plan and asks for payment details when you move to a paid tier.
1. Product and Keyword Research
If you are still deciding what to sell, Black Box, Cerebro and Magnet are well established and Sellerboard has no equivalent.
2. Listing and Keyword Optimization
Helium 10 helps you find the terms to target and build the listing around them, then track rank. Sellerboard shows the profit result but not the keyword work behind it.
3. Advanced PPC Automation
Large, ad-heavy portfolios may get real value from the Adtomic suite on Diamond, which goes deeper than Sellerboard's PPC dashboard.
Pricing Side by Side
- Sellerboard Standard: $19/month, up to 3,000 orders
- Sellerboard Enterprise: $79/month
- Helium 10 Platinum: $129/month, or $99/month billed annually
- Helium 10 Diamond: $359/month, or $279/month billed annually
Even Sellerboard's top tier costs less than Helium 10's entry tier. The comparison is not like for like, since the two tools do different jobs, but it shows how much of Helium 10's price is paying for research tools a profit-focused seller may never open.
Which Seller Should Choose Which?
- You already have a live catalog and want clear profit numbers.
- You want PPC, inventory and cash flow tools at a low monthly cost.
- You prefer one simple dashboard over a large toolkit.
- You want a full month to test it without entering a card.
- You are still deciding what to launch and need deep product research.
- Keyword research and listing optimization are your biggest priorities.
- You run a large US ad portfolio and want PPC automation.
- You will use enough of the 30-plus tools to justify the price.
Frequently Asked Questions
Yes. Sellerboard plans run $19 to $79/month, while Helium 10 now starts at $129/month for Platinum. The two do different jobs, so the gap reflects scope as well as value.
Only for profit tracking. It has no product research, keyword research or listing tools. If you need these, you will need Helium 10 or another research tool alongside it.
Yes, through its Profits tool, but it is one of 30-plus tools and is less granular than a dedicated profit dashboard.
Sellerboard vs Helium 10: Which One Should You Pick?
Pick Sellerboard if you already sell and want to know what you are really earning. Pick Helium 10 if research and keyword depth matter more than cost. Many sellers find themselves paying for both, one for profit and one for growth, and that is worth a hard look at your total tool bill. If you are unsure, start with the question you need answered this week. Profit questions point to Sellerboard, and research questions point to Helium 10. Trying a free trial of the one that matches your current bottleneck costs very little, and it shows quickly whether the tool fits how you work.
EcomDune
If you want profit clarity without a 30-tool bill, or without running a profit tool and a research tool side by side, EcomDune is the stronger alternative to both. It shows per-SKU net profit after fees, refunds, PPC and GST, daily keyword rank by pincode, an index checker and PPC search-term analytics in one dashboard. Claude, ChatGPT and Gemini can read your data through a read-only connection. It starts at $19/month, with a 14-day free trial and no card required.
Try EcomDune free for 14 days